Bing overtakes Yahoo! for second time

DUBLIN, IRELAND: StatCounter, a web analytics firm on Friday announced that for the second time since it was launched, Microsoft’s Bing search engine overtook Yahoo! in US usage according to their recent analysis.

Bing took 12.9 per cent of the US market ahead of Yahoo!’s 10.15 per cent  but still well behind market leader Google at 74.99 per cent according to the company’s research arm StatCounter Global Stats.

According to the research firm, the last time Bing overtook Yahoo! on one day was shortly after launch on June.

“The jump in Bing’s share may reflect a positive review of the search engine compared to Google which appeared online in the New York Times on the 8th and in the print version on the 9th July,” commented Aodhan Cullen, CEO, StatCounter.

He added that while its lead over Yahoo! may not last into next week their data suggests that it is slowly but surely closing the gap.

This research was based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.

StatCounter earlier this month announced June figures which showed that Microsoft had 8.23 per cent  market share in the US behind Yahoo at 11.04 .