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Microsoft has announced a host of new intelligent AI-powered search features for Bing. The updates are focused on bringing more conversational, nuanced answers to users in the “cards” UI being used by competitors like Google. New features starting to roll out include Intelligent Search, Intelligent Image Search and Conversational Search.
Using AI, the search engine will provide Intelligent Answers as one of the Intelligent search features and using neural networks, Bing will validate answers by aggregating search results across multiple reputable sources instead of just one.
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Another AI-powered Bing feature is the Conversational search which is integrating machine learning algorithms into search interpretations. Now if you need help figuring out the right question to ask, Bing will help you with clarifying questions based on your query to better refine your search and get you the best answer the first time around.
The Intelligent image search allows users to dive into searches so that you can not only find a photo of a celebrity but you can find more images of a piece of jewelry they are wearing. This feature works by just tapping "search within image" button.
Additionally, Microsoft has teamed up with Reddit to deliver information directly from Reddit community to Bing results. The search engine will come with three features for displaying results from Reddit. Typing a subreddit name in Bing will show a live snapshot of its top conversations in search results. The search engine will also now display Reddit AMA, questions, and answers for a celebrity at the top of the page along with snippets of those conversations. The search engine will also be coming up with an advanced image search feature which will make use of computer search vision and object recognition to search any image or within the image.
Some of these features will be immediately available whereas the others will be rolling out to users over the next week in the US, with a broader rollout to other markets over time.