BIG TV makes a bigger impact

MUMBAI,INDIA: BIG TV, the DTH arm of Reliance Communications, today announced that the company had touched the subscriber base of 500,000 within two months of its launch. This has put BIG TV DTH as the fastest growing DTH player in the country, said a press release.

“Crossing the 5-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India,” said Arun K. Kapoor, president – BIG TV.

“Our plans of defining the future of TV viewing in India are on desired course, and we are fully-geared to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 Indian towns,” he added.

This is the first time in the global DTH scenario that an operator managed to cross the half-a-million subscriber milestone within two months of launch, according to the release. On an average, the entire DTH market in India adds approximately 350,000 subscribers every month.

BIG TV’s aggressive subscriber acquisition strategy has grown the monthly average subscriber additions to 650,000, it said.

According to Kapoor, “BIG TV’s half-million subscriber milestone is equivalent to 40 per cent of the industry’s gross additions during the last two months.”

“Besides value-driven pricing, BIG TV DTH offers superior product proposition and service quality based on the world’s latest MPEG4 Technology platform which offers fully Digital Picture and Sound,” he added.