Bharti Telesoft partners with Sofrecom

NEW DELHI, INDIA: Bharti Telesoft, a provider of integrated VAS solutions for mobile operators in emerging markets, today announced the signing of a Memorandum of Understanding (MOU) with Sofrecom, a subsidiary of the France Telecom – Orange Group, to deliverVAS solutions in Africa, SE Asia and Latin America regions.

The collaboration is part of Bharti Telesoft’s strategic initiative of developing a global innovative ecosystem of alliances to provide technical support services to its global customers, said a press release.

Through this partnership, Sofrecom would provide strategic design of solutions, integration of systems and technical support services to Bharti Telesoft's clients, which include some of the largest telecommunications companies in the region, the release said.

Jean-Francois Fallacher, CEO of Sofrecom, said, "Our alliance with Bharti Telesoft brings added-value to our business and we are excited about the opportunity to work with this leading VAS player.

We are confident that our experience in strategic thinking, complex solution delivery and providing ongoing local support services, together with Bharti Telesoft’s innovative product portfolio offering and strong customer base in emerging markets, will result in a winning combination spurring further growth.”

He added, “Our vision at Sofrecom is to create value for our customers by providing IT support solutions and infrastructure services in various diversified partnerships with world-leading companies."

Mao Mohapatra, CEO, Bharti Telesoft, added, " With this synergistic partnership, we aim to capitalize on our presence in major growth regions globally by continuing to enhance our portfolio of integrated VAS solutions and develop innovative offerings and business models. ”

He added that Sofrecom’s knowledge of these markets, its reach, deep domain knowledge and project management capabilities will ensure exceptional support for our operator customers.

“With this partnership, Bharti Telesoft will improve its speed of delivery and enable customers to speed time to market – improving overall performance and profitability,” he added.

Bharti Telesoft has established a strong presence among telecom operators in the high growth markets of Africa and the Middle East, as well as in Asia. Bharti Telesoft has deployed solutions for operators in more than 30 countries across Africa and is continuing to bring new solutions to its customers in these markets, the release added.