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Beware! Facebook to track non-members with ads

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CIOL Writers
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Even as Europe regulators criticize Facebook’s practices over privacy concerns, the social network giant has decided to begin displaying ads to web users who are not members of its platform yet.

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Facebook will use cookies, ‘like’ buttons and other plug-ins embedded on third-party sites to track members and non-members alike. In Europe, Facebook was forced by an EU directive to display a banner notification at the top of its News Feed from Friday, alerting members to its use of cookies.

In this latest announcement, Facebook said it believes that targeted advertising can more accurately target non-members using the vast amounts of data it already has, with nearly 1.7 billion users. “Publishers and app developers have some users who are not Facebook users. We think we can do a better job powering those ads,” Andrew Bosworth, vice president of Facebook’s ads and business platform, said.

Many of us do not create a facebook account with a risk to our privacy. Many see it as a threat to their personal lives, but social media and privacy rights have been undergoing a battle for a while now. At the end it is up to you, how much you chose to reveal and how much you don't.

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