Bacardi Enchanted Valley Carnival goes cashless

MUMBAI, INDIA: Yes Bank, India’s fifth largest private sector bank has partnered with Universal Music Group for its newly acquired music festival, Bacardi Enchanted Valley Carnival (EVC), scheduled from December 17-20, 2015 at Ambey Valley City.

Yes will be the banking partner and provide cashless payment solutions for the visitors. The bank will use wrist bands which can be loaded at various collection points at the carnival. This partnership brings together a bank and a music festival for the first-time-ever, making Bacardi EVC India’s ‘First Cashless Music Festival.

Devraj Sanyal, Managing Director & Chief Executive Officer, Universal Music Group & EMI Music, South Asia, said, “While creative, content, engagements, camping, and many such alter and/or enhance this experience; technology has started to play a vital role in doing so too. Making Bacardi Enchanted Valley Carnival cashless will be a first mover on our side of the world and having a partner like Yes Bank to invest in the technology that supports and run this with us will add a level of sophistication to the journey of any festival goer.”