B4U pushes the remote control on Cloud

BANGALORE, INDIA: B4U Television Network India has selected Amagi’s CLOUDPORT 2.0 to improve the playout of its TV channels in India — B4U Movies and B4U Music. An announcement tells that now Amagi provides B4U Television Network with end-to-end cloud-based playout services leveraging satellite distribution from AsiaSat, an Asia satellite operator. B4U Television Network India utilizes a range of services provided by Amagi, which includes playout, 24/7 monitoring, conditional access, and measurement systems.

"Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, chief financial officer, B4U Network.

“With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.”

It is explained that the content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi in Bangalore.

As Srividhya Srinivasan, cofounder, Amagi adds, “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.”