B2B platform in Walmart India's e-commerce aisle

MUMBAI, INDIA: Walmart India has announced the launch of B2B e-commerce platform for all its members of Jalandhar and Ludhiana Best Price Modern Wholesale stores, marking its first in Punjab. It says that the idea is for revolutionizing the shopping experience, and this platform provides an excellent avenue to virtually view a huge array of products and make selections without the need of physically visiting stores.

Krish Iyer, President and CEO, Walmart India, said, “We are happy to announce the next phase launch of B2B e-commerce platform to members of Jalandhar and Ludhiana Best Price Modern Wholesale stores. We have received an overwhelming response from our members in Lucknow, Hyderabad, Guntur Vijayawada and Rajahmundry and we are certain that members in Punjab too would benefit significantly. The convenience of easy selection and payment along with efficient delivery of quality products at their doorstep are among the few factors that have led to the success of this initiative. We value our members and strive to give them an excellent shopping experience.”

The B2B e-commerce platform is already running successfully in the five Best Price stores (Lucknow, Hyderabad, Guntur, Vijayawada and Rajahmundry) and valuable members of Best Price are immensely benefiting from this added convenience, the company added. Members can navigate the virtual store and place orders at convenience as it is a 24/7 interactive site. In addition to the delivery at their doorsteps, convenient payment solutions help them make faster business decisions. For example, this platform has supported the growth of business of Shri Mohammed Rizwan, Best Price store member (reseller) from Hyderabad. He says, "It used to take me 40 minutes just to get to the store and the entire shopping experience used to take me four hours. However, now I am able to save more than three hours, thanks to e-commerce as I can check products online every day. With more time at hand, I am able to run my business efficiently.”

The company launched its first B2B e-commerce platform on 1st July 2014 for members of Lucknow and Hyderabad Best Price stores. In October and December 2014, it was made available to members in Guntur, Vijayawada and Rajahmundry.

Prior to the launch, various workshops were organized to generate awareness amongst members on this initiative and also to create better understanding about the website navigation, benefits and registration processes. Walmart India operates five Best Price stores in Punjab - Amritsar, Bhatinda, Jalandhar, Ludhiana and Zirakpur.