Axis acquires store optimization solution co, Cognimatics

BANGALORE, INDIA: Network video solutions provider, Axis Communications has acquired Cognimatics, a leading company of store optimization solutions targeting the retail sector. Cognimatics’ technology is used for people counting, queue measurement and occupancy estimation.

Cognimatics is a privately owned Swedish company that offers a suite of video analytics applications that can be used to provide retailers with insightful behavioral intelligence that helps optimize their operations, improve customer experience, and enhance security and safety.

The addition of Cognimatics’ knowledge and technology strengthens Axis’ solution offering in the fast-growing retail market segment.

“Cognimatics’ products are well-known with a successful track record in the retail sector, and complement our solutions in that market. Their commitment to developing innovative and easy-to-use products is consistent with Axis’ approach to provide the highest value solution for a range of customer needs,” says Ray Mauritsson, CEO at Axis Communications.