Avaya launches networking architecture

NEW DELHI, INDIA: Avaya announced the launch of a new era of business communications with Avaya Aura, an architecture that integrates communications across multi-vendor, multi-location and multi-modal businesses.

Avaya Aura simplifies communications networks, reduces infrastructure costs and delivers voice, video, messaging, presence, Web applications and more to employees anywhere. Avaya Aura will be available globally in May 2009.

The new architecture is anchored by the Session Initiation Protocol (SIP)-based, open standards Aura Session Manager, which centralizes communications control and application integration. Session Manager orchestrates a wide array of communications applications and systems by decoupling applications from the network. As a result, services can be deployed to users depending on what they need rather than by where they work or the capabilities of the system to which they are connected. Session Manager instantly reduces complexity and provides the foundation for broader unified communications strategies.

“With Avaya Aura, organizations can achieve rapid returns on their business communications investment, while simplifying the development and deployment of applications that improve operational performance,” said Kevin Kennedy, President and CEO, Avaya. “We’ve seen some organizations use SIP routing to reduce trunking costs by 20 percent to 60 percent. With this new architecture, for the first time, the way we communicate is defined by the applications and the user, not the network.”

“Asia-Pacific businesses have a lot to gain with Avaya Aura. On top of the new innovative applications, it creates a homogeneous communications environment, regardless of vendor equipment, locations or number of users while saving businesses dollars and cents,” said Rosemary Durand, Solutions Director, Avaya Asia Pacific.

“The global economic crisis has had significant ramifications for business in Asia Pacific over the past six months and a chief focus for enterprises today is to improve the management of their expenditure while cutting costs. With its ability to centralize management of communications systems across multiple locations, integrate multi-vendor set-ups, and save costs through improved trunking, Avaya is on the right track to meet the current and future needs of enterprises in Asia Pacific,” said Shalini Verma, Research Manager—Communications Research, IDC Asia Pacific