Aspire strengthens retail solutions portfolio with Ziffity investment

CHENNAI, INDIA: Aspire Systems has invested in Ziffity, a Chennai-based digital agency focused on e-commerce solutions spanning across technology, creative design and digital marketing.

This investment will help Aspire in offering end-to-end digital solutions provider for the retail sector, including digital marketing solutions and strategy consulting. The company now offers an integrated retail transformation plan with the ‘digital’ element playing an important role.

Gowri Shankar Subramanian, CEO, Aspire Systems said, “Digital transformation at Aspire means transformation of engagement and service delivery platforms based on our customers’ needs. With Ziffity coming on board, we will now be able to help our clients from a Creative Design, Content, eCommerce and digital marketing perspective; something that is critical for any online retailer as it helps enhance User Experience, Consumer Engagement, Online sales and Brand activation.

“We will work closely with Aspire to provide Digital Transformation Solutions to global retailers, enhance revenue for customers through Digital Marketing initiative and produce/manage branded content. Investment from Aspire will be used towards hiring new talent, training & development, upgrading UX Lab and building productized solutions for e-commerce space,” Vinod Kankaria and Sajish M Balan, Co-founders at Ziffity said.

In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies that has in-depth experience and specialization in Oracle Retail and Electronic Data Interchange (EDI) implementation. This acquisition further enhanced Aspire’s capabilities for the Retail, Distribution and Consumer Goods vertical and helped the company expand its global presence to Saudi Arabia.