Ashok Leyland launches two e-commerce sites

NEW DELHI: Commercial vehicles major and Hinduja Group flagship, Ashok

Leyland, has forayed into e-commerce by launching two interactive Internet

initiatives–one for exports and the other for domestic parts operations.

The e-commerce site for exports enables customers to view product models and

their technical specifications and place orders for a configuration of their

choice with the nearest dealer, who can be located with the help of a search

engine. Ashok Leyland responds to the order, which is forwarded online by the

dealer, by quoting the price. The dealer then confirms the order by opening a

LC. The site also facilitates tracking of the order by the dealer. After the

purchase, customers can post performance feedback for necessary action by the

dealer whose warranty claims are posted on the site for validation and

reimbursement.

The parts Web site improves customer service levels in Ashok Leyland's parts

operations involving over 40,000 parts and a vehicle population spread

throughout the country. Information on Leyparts–the genuine Ashok Leyland

parts range–and all-India sales, service and parts network can be obtained

with a search engine. A customer who logs in can search and identify the

required part by the part number or part description. There is also a

user-friendly alternative, wherein he can identify the part if he knows his

vehicle model. A separate search engine helps identify the parts dealer who is

located nearest to him, allowing placement of order. The dealer in turn places

the order on the nearest Ashok Leyland Warehouse. The site also has a section on

customer education that explains how to distinguish a genuine Ashok Leyland

spare part with the help of its distinct packaging design and hologram.