Are contact details on your website easily accessible?

INDIA: Just check your website to find if you’re contact details are easily accessible for a visitor to reach you. Let's look into the importance of their location that would help to generate a lead. 

Before planning your small business website design, let's analyze who your visitors are. Would they be interested to reach you online or walk down to your office, it all depends on the type of services or products offered.

If you are expecting them to write to you, then provide them the Email ID or a Contact US form easily reachable with in the home page of the website. Remember don’t try to drag the visitor to some internal place to just to write to you.

If you want them to reach you over phone, display the timings and in case you are not able to pick up the phone, direct them to a voice mail service where they can leave their message and information.

It’s also advisable to have a Caller ID instrument that would help to trace their number so that you can reach them if they do not leave any message. It’s also important to display the Contact US form/ Email ID or the Telephone number on all the pages too.

A business web site will basically have several contact details in its Contact Us page which includes: phone numbers of the sales, customer service and admin departments. In addition to this, the physical addresses of the offices or business premises are also mentioned in the contact page. Department specific contact Email IDs and fax numbers are also helpful for the visitors to contact quickly.

Another important thing to take note of - store the incoming messages on the server log file or database for future reference. No wonder your email client might crash or some emails might get caught on the spam filters or your email service may go down, no need to panic, this way you will never lose any single incoming message.