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Apps will be a game changer for RJio

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Soma Tah
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Thomas George

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We have been anticipating the commercial launch of RJio to the widest set of consumers across the country for quite a long period now. The wait seems to be getting longer and longer as RJio is busy building an ecosystem internally with differentiating technology, connectivity, content and apps to cater to the length and breadth of its customer base in the country.

RJio does have the required financial resources and organizational capabilities to build this ecosystem of “device to services”. Apart from the extending competitive price and more value delivering services, RJio has invested significantly in strategic elements like networks and content. Needless to say “Content is King” and if it’s available on more local and region language it’s like icing on the cake.

Let's look at some of the differentiating apps RJio is offering in its beta trial with select user base:

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myjio

RJio’s live TV app, JioPlay offers nearly 290 channels, while its nearest competitor provides only 150 channels through their apps. The offering is quite well-spread across the content categories like entertainment, movies, news, devotional, infotainment, sports, kids and lifestyle.

The channels available through the Airtel or Eros apps are not even HD content while JioPlay has HD content. The differentiation is not only around the number of channels or the content quality, but also accesses to the last 7 days episodes; while all other competing app like TataSky allow maximum last 5 episodes. All these through JioPlay at free of cost just like Tata Sky, who does not charge its customer with any additional charges.

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RJioOnDemand offer variety of TV shows and movies from their library free of charge as compared to other apps, which are paid.

Second interesting offering is the RJioDrive – They want to follow “more the merrier” mantra and offering 100GB free in RJioDrive. Global giants like Google, Dropbox and OneDrive have not been able to extend such lucrative offerings yet.

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JioJoin is another essential app which assists LTE device customer who are not VoLTE enabled.

There are many more ‘me-too’ apps but they are just to complete the app ecosystem like JioMoney, JioMag and JioChat. What next on their map? Could it be a marketplace? Well, with its army of development team, RJio can think of extending its own marketplace, where even non-RJio apps could be made available to its customers- to strengthen its position further.

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