Apple to open its second R&D centre in China

After announcing the launch of its first research and development centre in Beijing, Apple has come up with yet another announcement to open its second research and development centre in China in the southern city of Shenzhen.

In an attempt to improve sales in the crucial market, Cupertino-based Apple spokesman Josh Rosenstock said on Wednesday, “We are excited to be opening a new Research and Development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners.”

He further said, “The Shenzhen center, along with the Beijing center, is also aimed at strengthening relationships with local partners and universities as we work to support talent development across the country.”

In China, which is considered as one of the most booming smartphones markets, Apple's market share has been severely hit by the rising Chinese firms like Huawei, Vivo, Oppo, and Xiaomi.

With its R&D centres, Apple is hoping to increase its official presence in China and a possible turn of fortune.