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Apple may soon start selling electricity

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CIOL Writers
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CIOL Apple may soon start selling electricity

Apple, the world’s most valuable company sells quite a lot of stuff but who thought that the maker of iPhone would sell power too?

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Apple Inc. has quietly created an energy subsidiary, ‘Apple Energy’ LLC, registered in Delaware but run from its Cupertino headquarters. The company was seemingly formed to allow it to sell excess electricity generated by its solar farms in Cupertino and Nevada, with plans to sell electricity across the whole of the US.

Apple’s ultimate aim is to produce enough electricity to power all of its operations worldwide with renewable energy. It’s meant to be a move that is good for Apple’s financials (since it will have access to cheap, fixed-price renewable power), and good for Apple’s larger mandate to be environmentally friendly.

An important aspect of using solar power, however, is being able to offload it when there’s too much power being generated. Having the ability to sell that electricity to consumers should certainly help, and Apple needs the registered subsidiary, Apple Energy, to be able to do so.

Then, there is another option too where Apple sees solar power as a future growth market and one it wants to be a player in. Apple already owns solar farms, has highly experienced R&D teams who can make sense of breakthroughs in solar technology, and is a strong brand that people trust.

It might seem odd for a consumer electronics company to expand into renewable energy but if you look at Apple’s rumored future products — smart home, cars, virtual reality — selling renewable energy to power them all makes a lot of sense.

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