Apple may launch a cheaper MacBook Air this year

By : |March 5, 2018 0

Apple is trying to tap the mid-level budgeted market space. After successfully launching the iPhone SE, the tech-giant is now planning to launch a cheaper model of its most popular gadget ever, the MacBook Air. According to Apple analyst KGI Securities (via 9to5Mac), the company is reportedly planning to release a cheaper model of MacBook Air in the second quarter of 2018.

Analyst Ming-Chi Kuo expects that Apple will release a 13-inch MacBook Air “with a lower price tag,” later this year and that the lower price could help boost Apple’s laptop sales. Apple sells its current MacBook Air at $999, which happens to be cheaper and affordable than the other Mac line-up from the company. He expects that the new MacBook Air will help push shipments of the laptop series up by 10-15 percent this year.

Apparently, KGI is also “positive” about the release of a refreshed model of AirPods later this year. As for the new iPhones, Kuo focuses on the entry-level 6.1-inch model and says this iPhone will make a strong year for suppliers such as Unimicron (a private chip manufacturer) as well as Wistron and Pegatron companies.

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Kuo notes that demand for Apple HomePod has been “mediocre” thus far and he holds a “neutral” view of the demand for the smart speaker based on “shipping time.”

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