App development companies missing out because of misperceptions of time and costs

ENGLAND, UK: The average completion time of app development projects from initial brief to project delivery is 42 days. Tablet app projects take 31 days to complete and if they require a social application, businesses can expect to receive the finished product in as little as 28 days.

Over a quarter (26.64 percent) of app briefs submitted to blur Group's Global Exchange Platform were for projects between $2,500 and $5,000 and 22% had a budget of less than $2,500.

These are just some of the findings of blur Group, the s-commerce company that is changing the way companies brief, pitch and deliver projects. "1,750 of the 40,000 experts doing business on our platform specialise in app development so we have a unique view on what business are requiring from their apps and how app creators are delivering," said Kara Cardinale, Chief Community Officer at blur Group.

While mobile software is becoming increasingly integral to business, blur Group's research found a number of factors holding businesses back. Despite 81 percent of businesses surveyed stating that they had considered developing an app for their business, 76 percent of the organizations admitted that they were having difficulty getting app development off the ground. The main reasons given for not investing in an app were:

‘Not the right expertise' - 36 percent.

‘Too time consuming' - 22 percent.

‘Not enough budget' - 20 percent.