Android Market becomes Google Play Store

BANGALORE, INDIA: From now, Google's digital marketplace for mobile applications, music, movies and books, Android Market, will be known as the Google Play Store.

According to some reports, the idea behind the move is to improve the experience, even as the selections remain the same.

With Google Play, the company hopes those who bought mobile apps would start noticing other types of content and consider buying an electronic book or album, too.

The rebranding is expected to be ushered in with a series of tweaks designed to make it easier for customers to manage their content and navigate from one section of the store to another.