An online window to discover your child's world

BANGALORE, INDIA: Want to get a glimpse of what is in the brain of your child? Wondering how to know the way your kid develops? If so, log on to www.justaskbaby.com, to get a clear picture of infant development.

Launched on Wednesday, Just Ask Baby is the world's first broadcast-quality online, on-demand TV channel for parents, said a press release. It helps parents support their children's growth into emotionally healthy, happy individuals by delivering science-based information via on-demand Internet ‘TV Shows’.

Unlike many parenting websites, Just Ask Baby is completely unsponsored and ad-free, the release added.

Just Ask Baby is committed to providing our community of members with all the information, resources and support they need to help their children develop socially, emotionally and intellectually – and at their own pace – during the critical early years of their life, according to the site.

"Just Ask Baby is filmed extensively from the baby's perspective to help parents understand how the world looks and feels to a child," said Mark Hamilton, founder of the site.

"The videos are entertaining, which makes the information very accessible. But they are also based on the most serious of science, which has developed significantly over the past years.”

However, this is not the parenting theory of one person, but the collective thinking of the great scientists of infant development, added Hamilton. Those scientists include Erik Erikson, Jean Piaget and Sigmund Freud among others.

Just Ask Baby also has its own chief scientific advisor - David Elkind Ph.D., author of more than a dozen books, including ‘The Hurried Child’ and ‘The Power of Play’ and professor emeritus of Tufts University.

Hamilton said the site does not push a particular theory of parenting. “We provide parents with the tools and information they need to support their child's healthy development and make more informed parenting decisions based on a greater understanding of their child.”

Just Ask Baby delivers child development information in the form of science-based "TV shows," which feature the world's first baby ‘TV host’, said the release.

A nine-month-old baby called Joey introduces all of the videos, each of which covers an important stage in the first year of a child's life from a baby's perspective - everything from stranger anxiety to first steps, it added.