AMD releases Dragon desktop platform

BANGALORE, INDIA: Empowering consumers to get elite-level computing performance for under $900, AMD today launched the “Dragon” platform technology for desktop PCs featuring the new AMD Phenom II X4 processor.

Even the most demanding users such as enthusiasts and high-end gamers desire affordable systems capable of delivering HD entertainment, graphic-intensive game play at the highest settings their monitors can handle, as well as quick and easy transfer of video entertainment to and from mobile devices.

Dragon platform technology provides the power to do it all by combining AMD’s highest-performing CPU, the AMD Phenom II X4 processor, with award winning ATI Radeon HD 4800 Series graphics and AMD 7-Series chipsets. And it’s offered at an incredible value with Dragon-based systems available for up to $1,200 less than competing systems that deliver comparable performance.

Leading global PC manufacturers HP, Dell and Alienware plan to offer Dragon platform technology-based desktop systems in the first quarter of 2009, with Dell offering immediate availability in its Dell XPS desktop line.

“The XPS 625 desktop powered by AMD’s Dragon platform technology features new AMD Phenom II processors to enable a significant boost in speed for enhanced gaming, as well as the flexibility to enable multi-tasking and HD video capabilities free from delays, stalls and lags,” said Arthur Lewis, general manager of Dell Gaming Group. “The XPS 625 gives gamers the unbelievable experience they expect at a price point that won’t break the bank.”

Massive headroom

The heart of Dragon platform technology is the AMD Phenom II X4 processor featuring intelligent multi-core technology that automatically provides processing power where it’s needed most during multitasking among demanding applications. Offering frequencies up to 3.0 GHz with significant headroom for overclocking, AMD Phenom II CPUs give consumers the power to use their favorite productivity, HD gaming and multimedia applications without skipping a beat.

“With Dragon platform technology, AMD is changing the desktop industry landscape by offering affordable performance and maximum headroom for gaming, video editing, and other media-intensive tasks,” said Leslie Sobon, vice president of product marketing, AMD. “Through our Fusion platform approach, AMD is able to deliver CPUs, GPUs and chipsets that work better together to meet the industry’s evolving needs today and well into the future.”

Beyond HD

ATI Radeon HD 4800 series graphics and AMD 7-series chipsets enable Dragon platform technology to deliver a superior visual experience by giving consumers the ability to enjoy smooth video, brilliant images and immersive games.

The platform offers fast DirectX 10 graphics to improve integrated graphics processor performance, and ATI Radeon HD 4800 series graphics give consumers the ultimate gaming experience, even at the highest game settings on display resolutions beyond HD, limited only by the resolution of their monitors.

“AMD is known for bringing fantastic hardware innovations to market in a way that allows consumers to enjoy new experiences and take full advantage of the gaming capabilities that DirectX delivers,” said Walt McGraw, director of Windows Gaming for Microsoft. “The new Dragon platform technology is another great example of AMD driving the kind of platform technology robustness and scalability that today’s PC users demand.”

Energy efficiency

Dragon platform technology enables manufacturers to design and develop PCs that deliver performance when you need it while saving power when you don’t. AMD Phenom II CPUs feature AMD Cool'n'Quiet 3.0 which automatically provides dramatic power management improvements with minimal performance impact. Its efficient multi-core design offers low processor temperatures and quiet fans, even when computing in HD.

Elite performance for less money

End users can experience high-end performance with Dragon platform technology from AMD, all while spending approximately $1,200 less than competitive offerings. Dragon platform technology consisting of the new AMD Phenom II X4 processor, ATI Radeon HD 4870 1GB graphics card, the AMD 790GX motherboard and 4 GB of DDR2-1066 memory can be purchased for approximately $900.

By comparison, a competitive platform consisting of an Intel Core i7 3.2 GHz, x58 motherboard, 3 GB of DDR3-1333 memory and the same GPU can be purchased for just over $2100. Both platforms run the most demanding PC games like Crysis™ at elite performance levels, and deliver comparable Crysis benchmark frame rates at an average of 38 frames per second.