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AMD dreams ahead of Intel, with 12-core processor

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CIOL Bureau
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BANGALORE, INDIA: AMD's announcement of launching the Istanbul, the six-core processor has hit the news floors with the speculations about how is it going to manage the tough economic environment with the shrinking server market and, of course, about staying ahead with its competitors, especially Intel, with which it has a virtual war.

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While commenting on the reports about Intel launching the eight core processor, Nehalem EX chip, by the first quarter of 2010, RamKumar Subramanian, vice president, sales and marketing, AMD India said that they too are planning to come out with 12-core processors. He was interacting with the media at the launch ceremony of Istanbul here today.

 “When they (Intel) will come out with eight core, we will come out with twelve. Most importantly they are talking about tomorrow but we are talking of today,” added Subramanian.

And the invitation card for this Istanbul launch was based on this 'Today-tomorrow' war!

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Further adding to what Subramanian mentioned, Michael Goddard, Server CTO and chief engineer, products group AMD said, “We are not standing still. We are working on our next-generation products.”

Comparing their Istanbul with the Intel processors, Goddard in his presentation mentioned that the AMD six-core has consistent features, higher memory speed and better cache.

“They play a lot of game and deliver less cache, but we provide no compromise feature set,” he added.

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Talking about how the company is looking at the tough market conditions, Goddard said that he felt the server market to be exciting now and is bifurcating into two areas - which is performance and power as well as cost efficiency.

He further said, “In today's landscape of server computing, we can do many incredible things for power efficiency, which are very simple today. There are also opportunities to change the data-center infrastructure with next-generation I/O.”

AMD claims that that their new product is apt to the tough economic conditions as it allows up gradation with existing hardware infrastructure along with power savings with features like performance per watt.

“The reality in this environment is any infrastructure building wants to extract more for the dollars they have paid, and there is no better solution than this,” added Subramanian.

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