AMD to cash in on south India

CHENNAI: With feeder markets (metros) coming good for AMD, the company's next target is to increase its business in the upcountry markets by working closely with the channel partners. The company, which claims to have got 25 percent market share in the country, in a short period, is now betting big on the B and C class cities to keep up the momentum.

South India is targeted for the new initiative since the company enjoys good mind share and market share here. "Under the new program, we have identified key cities/towns across the country where AMD would give special focus to drive business. We will conduct a lot of educational programs, mailer campaigns, technical sessions, road shows and events for channels, which are target-oriented. This will increase AMD's business in non-metro markets," said AMD Far East Ltd. distribution sales manager, Manoj Khadkikar. However, he refused to divulge any specific numbers on the projected market share and revenues.

Vishakhapatnam, Coimbatore, Madurai, Trichy, Mysore, Hubli, Belgaum, Mangalore, Bellary and Kozhikode are the cities identified in south India to increase focus in business. "We already have good presence in all these markets and the new initiative is to drive business from these regions. To make this happen, we will create a lot of awareness amongst the channels and customers on the different solutions the company is offering, difference between AMD and competitor products, price benefits, AMD compatible solutions etc," explained Khadkikar.

AMD officials will be visiting these upcountry markets and meeting channel partners on a regular basis, apart from doing mailer campaigns, roadshows and expositions, and other events. "Today, customers are smart and they are looking for channel partners who could offer them maximum value and service. We want to equip our channel partners to provide better service and information to customers and tap the business," he said.

The company is also in the process of identifying some key channel partners in every region to push its server solution. "We are conducting technical training programs for channels to upgrade them in business and in south, we will have about 20 special partners for handling corporate business," revealed Khadkikar.

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