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Amazon's e-shopping service launched in India

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CIOL Bureau
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SEATTLE, US: Amazon.com, Inc. on Thursday announced the launch of Junglee, a new online shopping service that enables customers to find and discover products available in India.

Junglee organizes product selection from Indian and global brands, and features buying options from online and offline retailers, including Amazon.com, in one convenient place.

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“We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, and make informed purchasing decisions,” said Amit Agarwal, VP, Amazon.com.

“We’re relentlessly focused on constantly improving the customer experience and growing selection every day, making it convenient for customers to find anything online,” he added.

Junglee directly integrates with online and offline retailers to list their entire selection of products available in India and leverages Amazon’s search technology to make it convenient for customers to navigate the selection and find what they are looking for quickly.

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It also uses the same recommendation engine technology as Amazon.com, providing customers with unique ways to discover products, such as displaying the “Most Frequently Viewed Products” or “Customers Who Viewed This Product Also Viewed.”

Junglee aggregates detailed product information including customer reviews, price, and shipping speed across multiple sources, including Amazon.com, so customers can research products and evaluate buying options to make an informed purchasing decision.

Customers can also write their own reviews, read millions of real-time customer reviews from Amazon.com, “Like” products or sellers, and share products through Facebook, Twitter and email.

This platform also enables customers to buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.