Amazon.in launches health and personal care store

BANGALORE, INDIA: Amazon.in today announced the launch of a dedicated Health and Personal Care store on its marketplace. Consumers can choose from over 4500 products. 

"The new store is designed to meet the countrywide demand for a one-stop shop for all Health and Personal Care products of everyday use as well as those that address unique needs," said Samir Kumar, director, Category Management, Amazon India.

"The store gives consumers access to a wide range of products to choose from, clubbed with the convenience of receiving them at their doorstep," added he.

The wide selection of products in Amazon.in's Health and Personal Care store has been segmented into several sub-categories for easy navigation. These include Diet and Nutrition, Healthcare, Body Supports, Living and Mobility Aids, Personal Care and Sexual Wellness. The store also features a dedicated Ayurveda store with single herbs, formulations, personal care, medicated massage oils and rubs.

Customers can browse through these sub-stores and narrow down to products of interest using filters for customer review, price, and discounts. For healthcare products, additional information such as indications, directions for use and dosage have been provided to help customers make informed purchase decisions.

The store enables easy access for consumers based in mini-metros and mini-towns to specialized nutritional products like sports nutrition and supplements prescribed for body-builders, professional athletes and sportspersons. Consumers residing anywhere in India can buy products from 150+ globally reputed brands.