Amazon Web Services launches new capabilities for mobile developers

SEATTLE, CHINA: Amazon Web Services Inc. (AWS) has announced several new capabilities to make it easier for developers to build, deploy, and scale mobile applications.

Amazon Cognito is a new service that provides simple user identity and data synchronization that lets developers create apps that authenticate users through popular public login providers, and then keep app data such as user preferences and game state synced between devices.

The new Amazon Mobile Analytics service allows developers to easily collect and analyze app usage data, up to billions of events per day from millions of users, and delivers usage reports within an hour of data being sent by the app.

AWS is also introducing a new unified Mobile Software Development Kit (SDK) that makes it easy for iOS, Android, and Fire OS developers to access the new Amazon Cognito and Amazon Mobile Analytics services as well as popular AWS services like Amazon S3 and Amazon DynamoDB.

Today, many app developers around the world use the AWS Cloud as infrastructure building blocks for the back-end services that power their mobile applications. Still, these mobile app developers have had to spend valuable time on undifferentiated heavy lifting like connecting apps to storage and database services and integrating core functionality such as authentication, user management, notifications, and usage data analytics.

With Amazon Cognito, Amazon Mobile Analytics, and the AWS Mobile SDK, developers are now able to focus more of their energy on what matters, the differentiated functionality of their app that attracts and retains end users.

"We continue to hear from customers that they prefer to avoid having to build any of the undifferentiated parts of their mobile apps," said Marco Argenti, VP, Mobile at Amazon Web Services. "AWS already provides the backend processing, storage, and databases that customers around the world use to power sophisticated mobile apps. We designed AWS Mobile Services, including Amazon Cognito and AWS Mobile Analytics, to make it even simpler and more cost-effective to build and scale mobile apps on the AWS Cloud."

Customers can integrate Amazon Cognito and Amazon Mobile Analytics with their mobile apps using the AWS Mobile SDK or API. Both services are initially available in the US East (N. Virginia) region.