Amazon in bid for whole of Lovefilm

LONDON, UK: Amazon, the world's largest online retailer, has made a takeover offer for UK movie-rental firm Lovefilm which values it at close to 200 million pounds ($313 million), The Sunday Times reported without citing sources.

A spokesman for Lovefilm declined to comment on the story when contacted by Reuters, while U.S. firm Amazon could not be reached for comment.

Amazon already owns a 42 per cent stake in privately-held Lovefilm after combining its own European rental operation with Lovefilm in 2008 and through buying out one of the company's venture capital backers.