Amar Chitra Katha now on Vodafone

NEW DELHI, INDIA: Vodafone Essar in association with ACK Media announced the launch of Amar Chitra Katha, a collection of illustrated classics that retell the stories about Indian Heroes, on Vodafone. Anant Pai (popularly known as Uncle Pai), Editor Emeritus,  Amar Chitra Katha, Samir Patil, Founder and CEO- ACK Media and Harit Nagpal, Marketing and & New Business, Director, Vodafone Essar were present at the launch of Amar Chitra Katha on Vodafone.

This association with Amar Chitra Katha will allow Vodafone customers to enjoy a host of services. The services will be available to Vodafone customers through a voice portal and through Vodafone Live!

Through the Voice Portal, Vodafone subscribers can listen to folk stories from The Karadi Tales, audio dramas from Charkha and musical tales from Under the Banyan Tree. Vodafone customers can also choose to listen to the poetry delivered by the likes of Naseeruddin Shah, take quizzes and chuckle over jokes from Tinkle. 

Vodafone LIVE!  provides customers with an opportunity to read entire Amar Chitra Katha comics, listen to popular stories, and download ringtones and wallpapers of their favourite characters on their cellphones. In addition, Vodafone customers can play mobile games like Shikari Shambhu Jungle Trouble and Bheema-The Asura Temple from a selection based on various Amar Chitra Katha characters such as Arjun and Bheema as well as those based on popular Tinkle characters like Suppandi and Shikari Shambhu.

Vodafone customers need to dial 567607 from their mobile phone to enter the world of Amar Chitra Katha at a subscription charge of Rs 30/month. While Vodafone Live provides access to a lot of free content, Vodafone customers can also download various services at charges varying from Rs 5 for Videos to Rs 15 for Ringtones and Rs 50 for Games.

Harit Nagpal, Marketing and New Business, Director at Vodafone Essar said, “We have all been exposed to and influenced by Amar Chitra Katha characters at some point in our lives. Vodafone is delighted to recreate the experience on the mobile screen and take it beyond to the interactive level for our customers. ”

Speaking at the launch, Samir Patil, Founder and CEO of ACK Media said, "We are very excited to launch Amar Chitra Katha for mobile phones. With a fast growing 350 million plus subscriber’s base, cell phones today have as big a reach as broadcast TV. For content owners like us it is critical therefore to not merely repurpose print products, but to create entirely new offerings that are tailored to the interactive potential of this medium. With this launch of wide range of ACK games, wall papers, audio stories, and comics, we have taken an important first step”,