Amadesa intros user-controlled web site testing

PHOENIX, USA: Amadesa, solution provider for Web site testing and personalization solutions to improve conversion activity has announced the official release of its user-controlled Amadesa Customer Experience Platform.

It is the first completely automated Software-as-a-Service (SaaS) solution to provide a full suite of Web site testing and personalization products to drive revenue and reduce total cost of ownership.

Seven basic tips for testing multi-lingual web sites

“With this extension of Amadesa’s software platform, online marketers now have a single solution to optimize their entire Web site at their fingertips,” said Amadesa’s chief executive officer, Rita Brogley. “From A/B testing to full content personalization and automated recommendations, Amadesa has consolidated multiple product lines into a next generation platform that increases speed to market and improves marketing ROI.”

The Amadesa Customer Experience Platform provides users with a unique interface that takes the complex site optimization domain and simplifies it. The platform allows users to optimize unlimited opportunities on their Web sites via powerful products and features that require little IT, including:

A/B & Multivariate Testing:

Traffic management, element and/or page-level testing to quickly determine which best drives click-through activity

Segment Testing:

Identify Web site visitors across a variety of criteria (such as referring search engine, pay-per-click keyword, etc.) to seamlessly personalize communications and value propositions

Automated Persona Targeting:

True predictive analytics algorithm leverages more than 25 characteristics (such as IP address, browser and screen resolutions, day and time of day, etc.) to deliver the most appropriate content to the right users

Product Recommendations:

Automated suggestions that deliver timely product add-ons and upgrades to augment order values and increase revenues

In addition, Amadesa’s proprietary “virtual layer” technology can be applied to shopping carts, forms, subscriptions and registrations to simultaneously test design, functionality and persuasion elements. This enables clients to know with certainty what customers respond best to, resulting in increased conversions.