Akamai unveils new tools to optimize web performance and control

BANGALORE, INDIA: Akamai Technologies, Inc., provider of cloud services for delivering, optimizing and securing online content and business applications, today unveiled several enhancements to the company's web experience solutions designed to maximize site and application performance.

As users continue to demand ever more mobile, personalized and dynamic web experiences, organizations of all types must rethink how to best deliver the most compelling content and applications.

In addition, device proliferation, emphasis on mobility and other industry trends have forced both online businesses and enterprises to face new situational performance challenges, as represented by industry trends including responsive web design and "bring-your-own-device" (BYOD).

Organizations such as MandM Direct, UK's online fashion retailers, have turned to Akamai to help them address the challenges of delivering an exceptional user experience, independent of the situation.

"The key business benefit of Akamai's web experience solutions is what they enable, not just what they deliver. For example, the page load performance improvements delivered by Akamai Ion allowed us to implement a single, fully responsive, website design that serves mobiles, tablets and PC's rather than needing to deliver specific bespoke sites targeted at the individual device types," said Graham Benson, IT director, MandM Direct.

Akamai has brought to market several capabilities intended to help customers overcome mobile, network and browser limitations that can hinder customer engagement and negatively impact business productivity.

Further, new Akamai reports and tools provide greater visibility for companies looking to gain increased control over web site optimization and application performance. Customers already using Akamai web experience and enterprise solutions can access these capabilities immediately, added the release.

"Increasingly, our customers' users are demanding a near instant web experience," said Mike Afergan, senior vice president and general manager, Web Experience Business Unit, Akamai.

"What's more, our customers are looking to improve their control and visibility. It is our mission to bring to market the web experience solutions that will help our customers realize their goals in today's fast moving environment. With these exciting new capabilities, we believe we are doing just that. We are excited to see what our customers and partners will do with these powerful tools," added Afergan.