Airtel Business launches new digital platform to lure SMBs and startups

Airtel Business, the B2B arm of Bharti Airtel has launched a new digital platform offering internet plans to the companies, without any data caps. The platform is aimed at providing connectivity, communication and collaboration requirements of Emerging Businesses, including SMEs and Startups.

“Emerging enterprises are key growth drivers for the company as well as for the economy. We see immense opportunity in serving the vast SMB segment as businesses embrace digital technologies to drive growth. We also have a strong presence in central and state government departments and divisions,” said  Ashok Ganapathy, Director and CEO, Airtel Business.

Airtel’s new digital platform will offer connectivity solutions to start with and will be integrated with more solutions periodically. The new B2B arm allows small and emerging businesses to select and purchase Internet plans via unlimited leased lines connections.

The company claims this new platform reduces the time taken to order and deploy solutions by about 70 percent by removing the multiple layers that are present in traditional processing. Emerging businesses can now discover and buy connectivity plans in three steps: selecting the most suitable plan, checking its feasibility in their location, and placing an order. “Our vast network and integrated portfolio backed by experience in serving enterprises provides us with a robust platform to leverage this emerging opportunity,” Ganapathy added.

Airtel serves over 2000 large enterprises as well as 5 lakh SMB customers, Ganapathy claims. This includes 70-80 percent of the technology startups in the country.