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Aircel bags delivery innovation award

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CIOL Bureau
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LONDON: Aircel Limited, one of India's leading GSM mobile operators, was crowned 'Business Delivery Innovation' winner, at the fourth annual Global Telecoms Business Innovation awards in London.

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The award recognises Aircel's ability to create new customer offerings and deliver them to market faster, while also eliminating the number of lost and unfulfilled customer orders resulting from information being held on disparate systems across the company. 

In 2009, Aircel was required to process over 800,000 orders per day (with peak-loads in excess of 100,000 an hour) with each order representing one or multiple handset or service requests. 

Using Oracle Communications Order and Service Management 7.0, Aircel was able to process all orders and deliver products and services to customers on time, as well as eliminate revenue loss resulting from failed customer billing. 

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Aircel is now able to ensure rapid offer design and order delivery of services to customers with rich business logic, scalable design, and multi-service support via a centrally managed system, where all information is processed.

The implementation means that Aircel now benefits from a synchronised product launch process across sales, billing and order fulfillment. This provides visibility of the entire order lifecycle from the moment the order is placed until payment is collected from the customer, eliminating revenue loss, and enabling Aircel to deliver more services to more customers faster and on time. 

Aircel has more than 31 million subscribers, across 18 different states, with continued plans to expand its customer base to 50 million by the end of 2010. The deployment of Oracle Communications Order and Service Management 7.0 will support this goal. 

The Global Telecoms Business Innovation awards promote excellence in the telecoms industry and recognise businesses who overcome business challenges through innovative technology.