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Adobe's Umang Bedi to join Facebook as India MD

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Soma Tah
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BANGALORE, INDIA: Adobe's Umang Bedi will join Facebook India as Managing Director in July 2016. He will lead in building and maintaining strategic relationships with top clients and regional agencies in the country.

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He will take over from Kirthiga Reddy, who is set to join the Global Accounts team at Menlo Park, CA where she will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers.

Umang comes to Facebook with close to two decades of leadership experience. Prior to joining Facebook, Umang as the Managing Director of the South Asia region at Adobe helped India grow to amongst the leading markets for Adobe in the APAC and global regions.

Facebook works with more than 85% of the top 100 advertisers in India identified by Kantar. 100% of those advertisers use video within their Facebook campaigns in India.

“Facebook is where people and businesses connect on mobile and with close to 150 million monthly active people in India, we see significant opportunities to help Indian business - large and small - deliver against their business objectives in the mobile world,” said Dan Neary, Vice President, Asia Pacific, Facebook.

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