Adobe Social supports Flickr, Foursquare, Instagram and LinkedIn

NEW DELHI, INDIA: Adobe Systems Inc. announced the availability of the all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features.

The announcement was made during the 2013 Adobe Digital Marketing Symposium in Singapore; a Symposium was also held in Sydney, Australia, on Tuesday.

Adobe Social is the first solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.

 "Today's social marketers are challenged to validate their social spend," said Bill Ingram, VP of product management, Digital Marketing, Adobe. "Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format."

Adobe's senior VP and GM, Digital Marketing, Brad Rencher, is travelling in Asia this week to attend the Symposiums in Sydney and Singapore.