Adobe extends marketing to IoT devices and wearbles

BANGALORE, INDIA: At Summit 2015, Adobe's annual Digital Marketing conference in the U.S., Adobe unveiled major new innovations in Adobe Marketing Cloud that enable brands to extend the impact of marketing across more touch points including wearables and Internet-of-Things (IoT) devices.

Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe said, “Now, marketing is moving beyond the marketing department and transforming how enterprises organize and engage with customers across every touch point. Enabled by a richer view of the customer, digital experiences are starting to change how we shop, open hotel room doors, interact with our cars and buy soda from vending machines.”

With Adobe Marketing Cloud, marketers can now reach IoT devices and wearables.  Adobe Experience Manager Screens  and Adobe Target now bring highly personalized experiences to physical spaces like retail stores and hotel rooms and enable marketers to optimize content across any IoT device.

Brands can use these solutions to serve content based on a customer’s personal interests across everyday touch points like ATM machines, gas station pump screens, game consoles, car dashboard screens, appliances and more.

Adobe Target leverages predictive, yet anonymous data including CRM and third-party sources to personalize content in real-time. In addition, Mobile Core Services and Adobe Analytics let marketers measure and analyze customer engagement within content and apps across IoT devices using the new IoT SDK, which is an extension of the Mobile SDK.

The new IoT SDK lets brands measure and analyze consumer engagement across any of those devices, and new Intelligent Location capabilities allow companies to use GPS and iBeacon data to optimize their physical brand presence.