ADI wins an award for use of social technologies in online technical support community

NORWOOD, USA: ADI EngineerZone online technical support community was presented with the 2013 Forrester Groundswell Award in the category of b2b: social relationship, a new b2b category for companies who use social media and online channels to increase customer loyalty and value.

Forrester Research Inc., a global research and advisory firm, honored ADI with a Forrester Groundswell Award for ADI's outstanding use of social media to engage customers in technical design support.

Forrester Groundswell Awards recognize excellence in the effective use of social technologies to drive business success. ADI won the award over other entry candidates that included a leading Internet search engine and a major worldwide networking company.

"This year we found the smartest companies are moving past 'social exceptionalism' and genuinely integrating social programs into broader marketing strategies:" said Forrester VP and principal analyst Nate Elliot. "Our 2013 winners used social reach marketing to create discovery and awareness; they used social depth marketing to support exploration and consideration; and they used social relationship marketing to foster post-purchase engagement ,proving that social programs can support customers all the way through their life cycle."