Acxiom Corporation gets IT backbone from CA

MUMBAI, INDIA: CA, Inc., an IT service provider, today announced that Acxiom Corporation, a provider of interactive marketing services, has selected CA to help transform its global IT infrastructure to enable it to quickly adapt to the company’s rapidly changing business needs.

The deal, valued at $35 million in products and services, includes more than 16 solutions based on CA’s enterprise IT management (EITM) vision, including application performance management, identity and access management, infrastructure management, mainframe management, project and portfolio management, and service management, among others, said a press release.

“After a detailed review of potential IT partners, we chose CA because its Enterprise IT Management solutions fully support Acxiom’s business strategies,” said David Guzmán, senior vice president, Global Technical Solutions for Acxiom.

He added that they pride themselves on their ability to help the customers make sense of the tremendous volume of information that is available to them with the confidence they are doing so in a secure fashion.

“When organizations undertake a change of this magnitude, they look for strong, integrated IT management offerings that support enterprise-wide operations,” said John Swainson, CEO for CA.

He added that the company is focused on developing and delivering to the marketplace software that enables organizations to benefit from best-in-class service levels, while bringing efficiency, security and cost-effectiveness to their technology infrastructure.

John commented, “CA’s EITM vision and solutions help companies map IT services directly to business needs, and support the transformation of a company’s technology infrastructure from just a cost center expense to a source of competitive advantage.”

With CA’s EITM solutions in place, Acxiom would continue to drive efficiencies in the way the company connects clients with end customers. Acxiom’s innovative information management solutions provide critical insights into consumer relationships that help companies acquire and build stronger, more profitable relationships with their customers, the release added.