Acer launches 'Planet Acer', consumer store

BANGALORE, INDIA: Acer India today launched its Concept Store, ‘Planet Acer’, in Bangalore. The store provides extensive choice to its consumers by offering all the three mega brands – Acer, Gateway and eMachines under one roof.

With the launch this store, Acer is providing the finest products from its home to all sections of its target market, said a press release.

“Retail has been one of the biggest success stories for us in the last one year and has, to a great extent, fueled the growth of our various product categories. The retail industry is flourishing in India and we strongly believe in the ability of the IT retail channel and its viability as a long term vehicle of growth for the company,” said W. S. Mukund, MD, Acer India

S. Rajendran, Chief Marketing Officer, Acer India added, “We plan to maintain the brand positioning going forward so that all three brands complement each other and add to our strength in the consumer market to address all possible and relevant Target audiences that exist in the PC market.”