Accenture to acquire NewsPage

NEW YORK, USA: Accenture has entered into an agreement to acquire Singapore-based NewsPage, a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets, said a press release.

Upon closing, the acquisition will complement the capabilities of the Accenture CAS software platform. Terms of the transaction were not disclosed.

The Accenture CAS software platform helps consumer goods companies achieve greater trade efficiency and sales by enabling improved product availability on the shelf and increasing their ability to efficiently collaborate with retailers, while supporting the management of large, mobile sales and distribution forces, said the press release.

The combination of the Accenture CAS software platform and NewsPage's products will offer consumer goods companies the ability to manage all of their sales processes on a single global sales platform — from trade promotion management and optimization to retail execution, and from distributor management to direct store delivery, merchandising and customer service.

''This acquisition is important as it will enhance Accenture's ability to help global consumer goods companies by supporting all route-to-market sales and delivery models across mature and emerging markets,'' said Fabio Vacirca, senior managing director of Accenture's Consumer Goods & Services practice.

Once the transaction has closed, approximately 128 NewsPage employees will join Accenture, and will continue to focus on product development, client sales and delivery. This team will be integrated into the Accenture Software organization, added the press release.

''We are pleased that Accenture has recognized the strength of the NewsPage products, and the valuable work that we deliver for our clients,” said Tim Yoon, CEO of NewsPage.

The acquisition is subject to closing requirements and is expected to close within 60 days.