A tool that makes selling technology easy

HYDERABAD, INDIA: To help technology sales and marketing teams in targeting the right prospects, InsideView has launched InsideView Tech Profiler, an add-on solution to its market intelligence platform that provides information about technologies used by companies and decision makers.

Intelligence on the technologies used by a company can give technology vendors a significant advantage. Marketers and sellers can spend hours or days researching the technologies used by a prospect but often the information is difficult or impossible to find.

Tech Profiler allows a company to focus only on prospects that use the technology and stop wasting time chasing prospects that don’t. On the competitive front, companies can leverage Tech Profiler to run campaigns targeted directly at users of their competitors’ products.

Tech Profiler is integrated directly into InsideView Sales and InsideView Target, and offered as an API for custom integrations.

“Adding technology information to our market intelligence platform gives technology sellers and marketers deeper insight into their prospects,” said Jenny Cheng, chief product officer at InsideView.

“Tech Profiler has ten times the coverage of other technology profile solutions in the industry. Add that to all the other firmographic and demographic data plus the social insights InsideView offers and the result is an incredibly powerful tool for anyone selling technology to businesses. It’s all the intelligence you need in one platform.”

The solution shows sellers and marketers the technologies used by a company, including 2100 front-end and back-end technologies spanning more than 100 tech categories and growing. Tech Profiler delivers 10 times broader coverage than other technology datasets on the market, with more than 525,000 company profiles and millions of decision-maker profiles.