BANGALORE, INDIA: Here’s a checklist of the minimum information you should have in the plan, along with some nice-to-haves that will increase your chances of getting a “yes” from investors
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An executive summary: This enables potential investors to quickly determine whether it’s worth their while to read your entire plan. Therefore put as much effort as you can into making it a strong pitch to keep reading.
Company overview: The main purpose of your company, including products and services as well as any proprietary technology or other unique features.
Company mission and vision: This is the biggest picture for your company – the “why” behind what you do.
Investment rationale: Simply, how much you want and what you’re going to do with
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Market and competition analysis: This covers the size of your market and who your competitors are for your product or
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Marketing plan: This is the four Ps of marketing – product, price, place and promotion.
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Organization: The structure and location of your organization are important measures of how well you’ve planned for future growth.
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Management team: Your expertise and the skills and background of your team members can mean the difference between a yes or no on funding.
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Operations: How your organization runs. Consider using a flow
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Project execution: Do certain projects need to be completed before you can generate revenue? List them here with a plan for getting them done.
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Risk analysis and mitigation: This is the section where you show that you are aware of the risks and have thought about how to deal with or eliminate them.
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Financial plan: In this section, you’ll need to layout your funding structure, which tells investors where they fit in the equity of your
Source : www.youngentrepreneur.com