Apple acquires AR startup Vrvana for $30M

By : |November 22, 2017 0

Apple recently acquired an augmented reality-based startup called Vrvana, reports TechCrunch. The deal was reported to be around $30 million.

Vrvana created mixed-reality headset named Totem, but it never released. The headset was designed to merge AR and virtual reality (VR) technologies in a single device, combining full VR capabilities with pass-through cameras to enable screen-based augmented reality features.

A number of Vrvana’s employees have joined Apple’s team in Cupertino. While the startup’s website is still live, it has been silent on the social media since August.

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Vrvana was focusing on enterprise clients with its Totem headset but CEO Bertrand Nepveu told Tom’s Hardware that it was too expensive to produce to reach a consumer-friendly price-point – Apple’s scale may well change that, however.

Apple is already in the market for mobile AR, having launched its ARKit toolset earlier this year. Totem’s technology can be pushed into a future Apple device given the rumors that the company is working on some kind of augmented reality headset or smart glasses product, which would launch in 2020.

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