Allworx' Reseller Loyalty Program represents another significant investment in its channel strategy and further continues to pass on to its resellers, the highest margin levels in the small business VoIP marketplace. The Loyalty Program will be the basis for future programs focused on recruitment and high touch point efforts for new and existing resellers.

"The announcement reflects our company's continued commitment to the channel, and our belief that the communication needs of small businesses are best served by putting Allworx solutions in the hands of our highly qualified channel partners," said Tom Grinde, executive vice president, Sales for Allworx. "Our resellers bring valuable customer relationships to the table, and we want to reward those who are loyal and committed to the Allworx brand over the long run. In the end, it's all about relationships and loyalty."

 "Allworx has created their product portfolio and channel program from the ground up with a laser focus on meeting the exacting needs of the small business marketplace, and the resellers who serve them," said Barry Gerhardt, founder and president, Barry Communications. "The new Loyalty Dollars incentive program underscores the value that Allworx places on reseller relationships, and will be instrumental in driving increased sales and profitability for loyal channel partners."

Allworx' family of VoIP systems includes the award winning Allworx 6x, 10x, & 24x voice and network systems, and the 9112 and 9102 VoIP phones. The key differentiators separating Allworx from other VoIP systems for the SMB market include: the industry's lowest installed cost of any full-featured VoIP PBX/Key-system; the richest SMB feature set available; the flexibility to enable SMBs to transition risk-free to VoIP at their own pace; and the industry's most straightforward installation procedures.

CIOL Bureau