SANTA CLARA, USA: StorSimple rolled out a set of , 1000, 5000 and 7000 series, of its cloud storage appliances that are compatible with cloud platforms from Amazon, AT&T, EMC, Iron Mountain and Microsoft Azure.

The company says that if deployed on-premise, these devices utilize “cloud-as-a-tier” architecture to increase  performance and extend storage capabilities of Microsoft applications such as Microsoft SharePoint, Microsoft Exchange Server, Microsoft File Servers and Virtual Machine libraries.

Also Read: Microsoft sets guidelines for private cloud

“When it comes to using cloud storage to deal with the explosion of content, companies need to think like Bing and Google search algorithms for storage, meaning that they should not treat all content the same, just as these search engines treat every web page differently to present the most important content on the first page,” said Ursheet Parikh, CEO of StorSimple.

The company claims that with only 25 percent of content stored on premise and a deduplication ratio of 10, this means instead of backing-up a complete dataset over a WAN, StorSimple needs to move a mere 2.5 percent.

“We take the same approach to cloud storage through software in StorSimple appliances that automatically deduplicate content, reducing storage requirements by a factor of 10. Every block is then ranked through a unique BlockRank algorithm to determine the working set of data that is necessary for every day operations, while automatically moving less used data, which can make up nearly 75 percent of a business’ data, to the cloud. This gives enterprises the best-of-both worlds - SSD performance and the elasticity of the cloud,” adds Parikh.

The range of appliances includes embedded security and encryption protocols as well as tools for cloud back-up and recovery, primary storage deduplication, and application-aware thin provisioning.