LOS GATOS, USA: Netflix, Inc. and Samsung Electronics America announced a broad partnership to offer consumers the ability to instantly stream movies and TV episodes from the Netflix web site directly to their living rooms via Samsung's BD-P2500 and BD-P2550 Blu-ray disc players.

The BD-P2550 and BD-P2500 are currently available at $399.99. Consumers who already own one of these Samsung players can upgrade their device at no additional cost to enable instant streaming from a growing library of more than 12,000 movies and television episodes from Netflix.

Instantly streaming movies and TV episodes from Netflix on the BD-P2550 and BD-P2500 is done through a wired broadband connection and a Netflix Queue-based user interface. Netflix members visit the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members' TVs and available to watch instantly through the Samsung players.

Samsung's Blu-ray players offer Full HD 1080p playback and feature the award-winning HQV processing chip for the highest quality viewing of Blu-ray discs and astounding upconversion of standard DVDs. The players also provide a truly immersive HD home theater experience with capabilities to decode high-resolution multi-channel digital audio soundtracks and 7.1-channel analog audio outputs.

Reed Hastings, co-founder and CEO, Netflix, said: "Samsung has been at the forefront of innovation in consumer electronics and has established a market leadership position in Blu-ray and digital television. We're excited about the upgraded Blu-ray disc players. Moreover, we look forward to working with Samsung in the years to come to deliver a variety of outstanding products on which consumers can watch movies delivered over the Internet from Netflix."

Reid Sullivan, vice president, marketing, audio/video & imaging, Samsung Electronics America, said: "In its new form, Samsung Blu-ray players become the ultimate content delivery box, combining on-demand access to movies and jaw-dropping Full HD viewing. Samsung presents a new value proposition for Blu-ray players by positioning it as a portal to a world of engaging digital content, be it Blu-ray discs, movies from Netflix or other online content."

Source: PR Wire