GURGAON, INDIA: Genpact Limited, a provider of business processes management solutions, acquired Symphony Marketing Solutions Inc. (SMS), a provider of analytics and data management services.

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SMS has more than 1,200 employees in India and the United States. Concurrently with the closing of the SMS acquisition, Information Resources Inc. (IRI), a provider of enterprise market information solutions and services and a strategic client of SMS, has executed an eight-year contract under which SMS will provide end-to-end data management and analytics services to IRI.

Pramod Bhasin, president and CEO, Genpact, said: “This acquisition allows both companies to combine expertise and significantly enhance the value we bring to our clients."

Romesh Wadhwani, founder, chairman and CEO, STG, said: “As SMS and its parent company Symphony Technology Group (STG) assessed ways to build leadership in the data management and marketing operations space, we realized the need to have critical mass in terms of size, scale and client relationships to significantly accelerate our growth and to enable IRI and other clients to offer even more value to their end-customers.”