Moreover, the financial impact is tremendous on these organisations, the NetApp study states further. Primarily, management of email traffic and maintenance of remote office data back-up have a high impact on finances of the company. In addition, much of the data stored on disk is redundant and a large portion of storage devices lay unused. Not only is this a waste of storage, it is a waste of power and floor space-all of which increase IT costs.

Thus, data is expanding in an unprecedented rate and so is the need to store it; cost effectively.

Venkatesh Iyer, head- India & SAARC, Backup, Recovery and Archival Solutions, EMC, says: “There is a huge explosion of data happening and it is becoming much more complex in terms of managing it in the traditional form of back-up.”

“People are looking at additional means of storing and managing data, especially from a single point, for the reason of easy recovery, search, access and retention,” adds Gregory.

Enters Data Deduplication or dedupe
Data deduplication is a process of removing redundant data from the environment.

"Going forward data de-duplication is going to hit the Indian market," notes Gregory.
 
Iyer also agrees and adds that data dedupe is really catching up in a big way in India and large scale adoption are seen amongst high-end SMB customers and enterprises, especially in IT/ITeS, telecom, healthcare and BFSI.

“Data dedupe increases availability of network bandwidth for other applications and hence reduces the need for additional back-up storage by almost 300 percent. The savings in network bandwidth and back-up storage are the biggest driving factors for this technology,” Iyer notes.
 
“A phenomena very specific to India is that when a company grows, they outgrow the smaller storage softwares deployed. We at CommVault look at managing data differently. Unlike other vendors, who deploy separate software solutions depending on the function of data management for back-up, archive, replication etc, we have a consolidated storage and service architecture; a single interface management system. Thus managing, reporting and recovering data from a single point,” Gregory avers.

“EMC has end-to-end dedupe strategy, from source to target. Whereas, most other vendors in the market have point products, either at target or source level,” Iyer avers.

However, there's no one-size fits all approach, cautions Iyer. Organizations have to assess their needs and decide between the source and target approaches or a combination of the two which is advisable in most cases.

Commvault has set its eyes on Indian data deduplication space and so has EMC.

There is no stop for this growing heap of data, but storing it away smartly will be the way to go.