BEIJING, USA: Cisco China announced that SINA Corp will deploy the Cisco TelePresence System to create an in-person communication experience for its online interview program with guests around China. SINA Corp will be the first Web portal globally to use the virtual meeting solution to transform the way that its online video interviews are conducted.

SINA Corp will deploy four Cisco TelePresence System 1000 endpoints at its studios in Beijing, Shanghai, and Guangzhou. Cisco’s innovations in video, audio and communications technologies enable SINA Corp to capture interviews and other important interactions in a rich, high-quality experience over an IP network, regardless of the distance between the parties.

"As the leading online media company and value-added information services provider serving the Chinese communities in China and across the world, SINA Corp will take advantage of Cisco’s collaborative Web 2.0 technology to enrich the interactive experience of our users" said Charles Chao, SINA Corp’s president and CEO. "The co-operation with Cisco will further consolidate the competitive edge of SINA Corp as a Web portal and will provide an advanced technology platform for our business innovation and brand building in the Web 2.0 era."

Cisco TelePresence helps remove geographic barriers that can affect interactions, helping users to dramatically improve communications, accelerate their decision-making process and speed up globalization initiatives. It also reduces users’ need for travel and carbon footprint, thereby helping to improve energy efficiency worldwide. More than 100 customers in over 40 countries have already deployed Cisco TelePresence technology.