Reliance BIG TV targets 40 pc of DTH market

Reliance BIG TV targets 40 pc of DTH market

Unlike other DTH players (except Sun Direct) that use MPEG-2 technology, BIG TV DTH uses MPEG-4

Deepa Damodaran

Thursday, August 21, 2008

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BANGALORE, INDIA: Reliance BIG TV Ltd., a wholly owned subsidiary of Reliance Communications Ltd, rolls out 32 exclusive movie channels along with the launch of India's first video-on-demand service on BIG TV DTH.

Arun Kapoor, CEO, BIG TV DTH, said, "With BIG TV DTH, we will conquer 40 percent of DTH service market space in the next 12 months."

BIG TV

Big TV will be the fourth entrant, after Dish TV, Tata Sky and Sun Direct, (Doordarshan's DD Direct Plus is a free-to-air service), to venture into the 7-million private DTH subscribers market, which is expected to add another 10-11 million subscribers with Reliance BIG TV DTH joining the fray.

"We are also set to launch HDTV channels along with IPTV services on broadband soon. In the next three months 'digital video recorder', an add-on feature; will be introduced with the DTH service. Reliance targets to reach 10,000 towns with 1.5 lakh retailers by the end of the year," he added.

Unlike other DTH players (except Sun Direct) that use MPEG-2 technology, BIG TV DTH uses MPEG-4 compression technology, which enables it to offer more channels than its competitors. BIG TV DTH will offer 32 movie channels in English, Hindi and 41 regional channels, 24 southern India channels, and a choice of 600 movies every year.

Offering over 200 channels, the largest compared with Dish TV and Tata Sky, BIG TV DTH service will be available at a start-up price of Rs 1,490, including a three-month complimentary subscription. After the first three months, movies will be offered at the rate of Rs 1/movie.

BIG TV DTH one-year subscription will be offered at Rs 500. 'Popular Pack' that includes sports channels, will be offered at Rs 700. The one-year pack also offers a provision for pay-per-view, where in, customers can choose among favourite channels.

BIG TV DTH will be initially available at one-lakh retail outlets, across 6,500 towns in the country. Five million set top boxes have been already retailed across the country.
©CIOL Bureau

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