DUBLIN, IRELAND: Research and Markets has announced the addition of the "Pay-TV and Video-on-Demand Potential in India" report to their offering.

The cable industry has dominated the pay-TV market since the early nineties but is now facing competition from DTH and IPTV. DTH seems to be growing strong in India and is likely to capture 24.6 percent of the total pay-TV subscriber base by 2012, while 11.1 percent of subscribers will be covered by cable-CAS.

Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51 percent CAGR. The growth of IPTV is likely to remain slow during the forecasted period, owing to lower broadband penetration in the country.

This report delves into the total pay-TV subscriber base by different technologies, i.e., cable, DTH, and IPTV. It also highlights the drivers and challenges for these technologies, the current state of broadband in India, and the potential for video-on-demand in India.